Whole Foods has identified more than 300 ingredients unacceptable for Premium Body Care. These include parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates. Their research also yielded crucial information about the effects of ingredients in several categories of public interest. You can download the PDF and take a look for yourself. You'll find that we don't use any unacceptable ingredients in Belonger Botanicals products.

"Preservatives are necessary in body care products, especially water-based products. Our Premium Body Care standard allows only milder preservatives. They must be shown to function properly, yet have a lower likelihood of causing cosmetic-related allergies and sensitivities.

Surfactants are used for cleaning, degreasing, emulsifying, conditioning and creating foam. They also remove essential fatty acids and may be irritating to the skin. Our Premium standard allows only the safest, most gentle types available.

Fragrance is a component that most people expect in premium products and, if naturally derived, may have aromatherapy benefits, as well. For philosophical and safety reasons, only natural essential oils and components of natural essential oils are allowed as fragrances in our Premium standard."

Borrowed from Whole Foods Premium Body Care^TM Quality Standards